Elfack –A Big Success for Eldon Sweden
Elfack –A Big Success for Eldon Sweden
Held every second year in Gothenburg Sweden, Elfack is the biggest electrical fair in Scandinavia. With more than 30.000 unique visitors in one week, this year’s Elfack was the largest ever.
When we at Eldon started to plan for the fair, we established three goals.
- First and foremost, we wanted to prospect for new customers.
- Second, we wanted to reinforce and rebuild the Eldon brand.
- Third, we wanted to show off Eldon’s new products.
Our stand was 132 m² with a café/meeting area in the center of the stand. When we had the opportunity to take a customer to “the next level,” we invited them to sit down with us and have a cup of coffee and a freshly baked cinnamon roll. Over the course of the show, we baked and served more than 900 cinnamon rolls!!
We divided our products into product groups:
Industrial enclosures area
In this group we showed floorstanding enclosures with different accessories to demonstrate some of the flexibility offered by Eldon
enclosures. We also put on display our wall mounting enclosures in both plastic and stainless steel. A solution that drew a lot of attention was our enclousure done up in bright colours with a lot of different holes and punches to explain how Eldon could meet different customer needs.
Data/Telecom area (pic 4)
Here we demonstrate the flexibility of Eldon’s Data/Telecom enclosures (see picture). We were able to put three modules together in a whole new way. Eldon is the most capable enclosure provider when it comes to building different solutions to meet customer needs.
Low voltage area
This area features our solutions for low voltage environments including:
- The enclosure for farms and other installations in a demanding enviroment. Our “farmer” enclosure comes in four different versions.(Click here to read news related)
- Pre-assembled enclosures in metal and plastic for residential markets.
- A new enclosure with new design for residential installation.
- Some different application and products for low voltage distribution.
By the end of the week we started to see the fruits of our labour. Eldon had more than 1200 visitors whose ID badges we “scanned” to provide us with information such as name, company and function. Both Eldon employees and our visitors, believed this to be one of the most successful Elfack shows in Eldon Sweden’s history.
Another measurement of our success came in terms of real orders from customers at the fair. For example, “Peder Skrivares Skola i Varberg” ordered power distribution and low voltage distribution equipment. Additionally, we planned numerous follow-up meetings in which an Eldon sales representative will visit customers subsequent to the fair. We have already held one meeting which resulted in an order from the Hotel Anglais in Stockholm.
We’d like to take the opportunity to thank our customers and staff who helped Eldon to make Elfack such a big success.
Anders Mälström
Sales & Marketing Manager Eldon AB
E-mail anders.malstrom@eldon.com
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